{"id":48614,"date":"2026-08-09T15:33:48","date_gmt":"2026-08-09T15:33:48","guid":{"rendered":"https:\/\/freelancerarafat.shop\/?p=48614"},"modified":"2026-08-09T15:33:48","modified_gmt":"2026-08-09T15:33:48","slug":"what-is-digital-marketing-key-concepts-tips","status":"publish","type":"post","link":"https:\/\/freelancerarafat.shop\/?p=48614","title":{"rendered":"What Is Digital Marketing? Key Concepts &#038; Tips"},"content":{"rendered":"<header class=\"margin--bottom-3\" data-module-id=\"glossaryDetailIntro\" data-context-text=\"What Is Digital Marketing? Key Concepts &amp; Tips\">\n<div class=\"copy margin--bottom-3 normalize\">\n<p>Digital marketing typically refers to online marketing and digital advertising campaigns that appear on a computer, phone, tablet, or other device across multiple online platforms. It can take many forms, including online video, display ads, search engine marketing, paid advertising, paid social ads and social media posts.<\/p>\n<p>Digital marketing is often compared to \u201ctraditional marketing\u201d such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.<\/p>\n<\/div>\n<\/header>\n<div class=\"margin--top-3\">\n<section id=\"\" class=\"helpArticle__section normalize fs-unmask\" data-module-id=\"articleText\" data-entry-id=\"8OJmXpQL7RIhLGucBb7Do\">Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, according to 2026 data by the\u00a0<a href=\"https:\/\/www.pewresearch.org\/chart\/daily-internet-use-is-the-norm-for-u-s-adults-and-about-4-in-10-say-theyre-almost-constantly-online\/\">Pew Research Center<\/a>, 4-in-10 are online \u201calmost constantly.\u201d As a marketer, it\u2019s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.<\/p>\n<p>A digital marketing strategy allows you to leverage different digital channels\u2013such as social media, PPC advertising, search engine optimization, and email marketing\u2013to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more with measurable conversion rates and insights from data analytics.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/resources\/marketing-ai-report\/\">According to a study<\/a>\u00a0conducted by Forrester Consulting on behalf of Mailchimp, &#8220;88% of marketers believe their marketing organization must increase its use of automation and AI to meet customer expectations and stay competitive.&#8221; Digital marketing provides an excellent opportunity for marketing automation.<\/p>\n<\/section>\n<aside id=\"PnvutdmkQGSpHEn2GMtSN\" class=\"helpArticle__section-spacing\" data-module-id=\"inlineArticleCta\" data-entry-id=\"PnvutdmkQGSpHEn2GMtSN\">\n<div class=\"inline_article_cta__internal flex backgroundBrandYellow fs-unmask\">\n<figure class=\"inline_article_cta__internal-image flex flex--middle image mc-rounded-corners\"><picture><source srcset=\"https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=580&amp;fm=avif&amp;q=60 580w, https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=1160&amp;fm=avif&amp;q=60 1160w\" type=\"image\/avif\" sizes=\"580px\" \/><source srcset=\"https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=580&amp;fm=webp&amp;q=70 580w, https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=1160&amp;fm=webp&amp;q=70 1160w\" type=\"image\/webp\" sizes=\"580px\" \/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=580&amp;q=70\" sizes=\"580px\" srcset=\"https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=580&amp;q=70 580w, https:\/\/mailchimp.com\/ctf\/images\/yzco4xsimv0y\/60yaUeIOgwzCbZqLVQG1re\/f32c933156f05b2940058693cd9b13e7\/digital_marketing_graphic_-1.png?w=1160&amp;q=70 1160w\" alt=\"digital marketing\" width=\"1460\" height=\"1459\" \/><\/picture><\/figure>\n<div class=\"inline_article_cta__internal-main flex flex--middle \" data-context-text=\"How can Mailchimp help with digital marketing in 2026?\">\n<div>\n<p class=\"h5\">How can Mailchimp help with digital<\/p>\n<p class=\"h5\">marketing in 2026?<\/p>\n<div class=\"copy margin--top-c6 normalize\">\n<p>Mailchimp helps with digital marketing by offering an all-in-one platform for email marketing, SMS marketing, marketing automation, audience segmentation, and analytics.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing typically refers to online marketing and digital advertising campaigns that appear on a computer, phone, tablet, or other device across multiple online platforms. It can take many forms, including online video, display ads, search engine marketing, paid advertising, paid social ads and social media posts. Digital marketing is often compared to \u201ctraditional marketing\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48614","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Digital marketing typically refers to online marketing and digital advertising campaigns that appear on a computer, phone, tablet, or other device across multiple online platforms. 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