Digital marketing typically refers to online marketing and digital advertising campaigns that appear on a computer, phone, tablet, or other device across multiple online platforms. It can take many forms, including online video, display ads, search engine marketing, paid advertising, paid social ads and social media posts.
Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
A digital marketing strategy allows you to leverage different digital channels–such as social media, PPC advertising, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more with measurable conversion rates and insights from data analytics.
According to a study conducted by Forrester Consulting on behalf of Mailchimp, “88% of marketers believe their marketing organization must increase its use of automation and AI to meet customer expectations and stay competitive.” Digital marketing provides an excellent opportunity for marketing automation.
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